Head of Sales and Marketing
Closing date: 14th September 2017
Who we are:
Celebrating 10 years, Cornish Gems is renowned as the ‘go to’ agency when it comes to luxury holiday letting in Cornwall. The Cornish Gems website showcases a stunning portfolio of over 180 privately owned holiday homes, cottages and apartments to rent from coast to coast throughout the county. Cornish Gems primary USP for property owners is the provision of a fully managed service, offering a range of supporting property management services from housekeeping and linen hire through to maintenance. The company ethos centres around a passion to provide some of the best places to stay in Cornwall, complemented with first class customer service.
The Role: Joining the senior management team, heading up the Sales and Marketing department, responsible for developing and implementing the sales and marketing strategy for company. Working closely with both the in house team and external agencies, involved in a wide range of initiatives, playing an integral part in the ongoing future of this well established, successful Cornish holiday company.
Main responsibilities include:
Lead and performance manage the Sales and Marketing team (currently a team of 4)
Develop and implement strategic sales and marketing plans and forecasts to achieve company objectives
Overall responsibility for all digital and offline marketing communications, brand management and corporate identity
Head up all advertising and promotional activities
Head up new business development to secure the pipeline of new clients
Analyse and report on effectiveness and ROI of all sales and marketing campaigns
Manage third party agencies that provide sales, marketing and PR services
Monitor and analyse sales figures against departmental and individual property targets. Recommend and implement strategies for maximising revenue. Liaising with relevant departments as required
Responsible for the planning and control of the company's annual sales and marketing budget
Manage and develop client data in line with GDPR
Oversee and evaluate market research and adjust marketing strategy to meet changing market and competitive conditions
Knowledge, Skills and Experience needed to fulfil this role.
Leadership skills. Previous experience successfully managing a sales and marketing team (preferably within hospitality and tourism)
Degree qualified in relevant subject (e.g. business, marketing, hospitality/tourism). Additional CIM qualification preferred (although not essential)
A strategic thinker with strong analytical, project management and problem solving skills
A thorough understanding of Google analytics, social media and customer relationship marketing
Previous experience identifying target audiences and devising campaigns that engage, inform and create a call to action
Professional and proficient communicator with a pro-active and can do attitude
Strong team player with the ability to foster teamwork and empower others
Decisive decision maker and ability to remain calm under pressure
Overall, enjoy your role!
Job Context and any other relevant information
Permanent role, 35 hours a week based in our Truro office. Hours 9-5 Monday-Friday.
Entitled to 28 days holiday a year and after 2 years’ service accrue 1 additional day of annual leave per year (up to a maximum of 5 for 5 years’ service).
Range of additional employee benefits which include; cycle to work scheme, childcare vouchers, company pension scheme, discounted stays, discount at the Cornish Gems Coffee Lounge in St Ives, share of company bonus scheme.
To apply, please send your CV, covering letter and salary expectations to Julianne Shelton, Managing Co-Director firstname.lastname@example.org
Various housekeeping positions available
The Property Management Department are currently looking to recruit a number of housekeepers to assist with the imminent, busy Summer season. We’re looking for dedicated people who care about their work and strive for the highest standards.
We have a number of opportunities working as a Housekeeper across many beautiful locations of Cornwall in a variety of properties. One day you will be attending to a cliff top coastal mansion sleeping 15 and the next a cosy romantic cottage on the edge of a harbour, or even a contemporary penthouse apartment.
We’re looking for Housekeepers with a good understanding of effective cleaning methods within high end hospitality.
We are particularly looking for housekeepers in the following areas:
West Cornwall: St.Ives Town, Carbis Bay, Hayle, Penzance
South Cornwall: Fowey, Mevagissey, Carlyon Bay, The Roseland
Mid Cornwall: Lanhydrock
North Cornwall: Padstow, Port Isaac, Newquay, Cubert, Tregurrian
Why work for us?
An Investors in People Gold Accredited Company
Competitive rates of pay
Performance related rewards
A great working environment
Be proud to work for a reputable, industry leading Cornish company
Company induction and training with ongoing support
25% off our Cornish Gems Coffee Lounge in St.Ives
Recommend a friend scheme
Equal opportunities employer and welcome applicants from all areas of the community
You may have worked in a similar environment before, and will have proud and positive attitude.
You will be happy and keen to work within our expected standards of quality and work with your Property Manager in an efficient, cooperative manner.
Enthusiasm is important and you will be able to overcome challenges confidently maintaining professionalism at all times, especially if you meet guests as part of your daily routine.
You will have experience in reporting essential details to rectify any issues upon change over.
Good communication skills.
Hours are typically 9.30-4.30 Fridays and Saturdays, although additional weekday shifts may be available. It’s preferable if you have a full driving licence however some transport is available from our Head Office.
How to apply:
If you think you meet the criteria above then we’d love to hear from you.
Please send your CV and speak to Laura, Recruitment and Training Coordinator
01872 241241 #219
Upon successful application you will be required to attend an interview at our Head Office in Threemilestone Industrial Estate, Truro.
We will endeavour to respond to all applicants, however on occasion, due to high volume of response, we may not be able to respond to all applicants therefore if you do not hear from us within two weeks you have been unsuccessful on this occasion but please continue to look at our Job Opportunities.
Cornish Gems has been nominated in the British Travel Awards 2017. Please vote for us here!
Vote for Cornish Gems in the British Travel Awards 2017 Category: Best UK Holiday Cottage/Self Catering Booking Company
Your vote should take less than 1 minute to submit and you will be entered into a free prize draw to win some fabulous prizes!